Ok, so we hear in the press that we are in the middle of a recession...people are hurting financially and we are all having to 'tighten our (money) belts'. So why is it that the chocolate companies are hiking up the retail price of Easter Eggs? Is it that we, as a society, buy more comfort food when we are depressed and will buy at any cost, perhaps? :-)
The worst offender is the Galaxy Minstrel Egg, weighing just 324grams, it was £2.50 last year and is now retailing at £6!!!! A 140% rise! Now I know that VAT has gone up...and so has Employers National Insurance (1%) but come on, this has to be a joke...good job it wasn't 1st April otherwise I would have thought it an April Fool prank!
The makers of the egg, MARS Chocolate Company, should be ASHAMED of itself. Now we know how it makes its annual revenue of $30 billion so easily (and it boasts about this on its website)! Mars Company also claim to recruit ethical people...is it really ethical to increase the price
The easiest way to protest is to avoid purchasing any of their products this Easter. If you decided not to purchase any products made by the Mars Company this year, they might think carefully for next year!
The big question is: who is profiting from this; the Mars Company or the high street retailers?
Either way, Easter Eggs this year will make a BIG hole in your pocket, so buy wisely and enjoy the fun! :-)
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